A company comprised of an association of beekeepers in Massafra (TA) wanted to open a new sales channel by offering their products directly to the public. What better occasion to contemplate renewing the company’s entire corporate image!
In addition to the graphic restyling, they needed to completely reprint and resupply their stock of promotional materials (brochures, flyers, business cards, etc.). As an integral part of this change in sales strategy, the company decided to present their products at special venue sales events, such as food trade fairs, which had not been attempted previously. The beekeepers were excellent at keeping the bees happy and their hives in good working order, but desperately need expertise to develop their point-of-sales presence at the planned exhibitions.
Time was of the essence as the trade fair season was about the commence and they needed to concentrate on other matters related to production and distribution of their honey products.
The entire project from start to finish, was outsourced to MBE giving the customer more time to dedicate to the logistics challenges of this new sales opportunity. MBE re-shaped the company’s marketing image and message, produced print materials and became integrally involved with the client’s selling process by overtaking the entire management process of all shipping-related aspects of direct sales to end-customers.